Imagine that you’ve been set up on a blind date with someone that sounds like the perfect match on paper. You’re impeccably groomed and ready to strut your stuff. As you’re driving over the excitement is building, after all you may meet your future spouse. Shortly after, you arrive to meet your date… only to be met with major disappointment. . .
Your date looks & smells as though they haven’t showered in weeks. You politely & reluctantly shake their hand. Without them having even spoken a word, you instantly decide that this person isn’t the right fit for you. In your mind, you clearly have different expectations of life. After a brief awkward period, you strike up a surprisingly pleasant conversation. ,However, you’re sure that beyond the pleasantries there exists no romantic future for the both of you.
This first impression is EXACTLY the feeling Buyer visitors are left with after visiting a home that is disorganized, smelly, dirty and/or too personalized. Preparing your listing for sale is much like dating; First impressions mean everything, as you only get one chance to make it or break it.
Much like the blind date setup, the majority of Buyers typically only look at homes that have been short listed for them by their Realtors assessment of their wants & needs. Essentially, based on mere stats alone the Buyers have already been matched up to your listing. They have every reason to like or even dare we say love your home, unless you give them reasons to otherwise not. Not withstanding, factors potentially out of your control such as layout.
According to Barbara Corcoran, Shark Investor and Real Estate mogul, buyers decide in the first 8 seconds of walking into a home if it’s the right fit for them. It is an emotional connection after all, and likely not a family business decision. It is absolutely critical for you to prepare your home to be emotionally irresistible and desirable to as many Buyers as possible. Here’s a perfect example of a Condo that greatly benefited from Professional Staging: